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Yes, they've changed their business because obviously they used to be a bakers. What got my interest was a few years ago when the google algorithms brought up a negative image of Greggs when searched, an altered logo with the scrap line "serving shit to scum for over 70 years". Instead of...

Yes, but Greggs are very PR savvy. Interesting company and I suggest have probably learnt from the Iceland / Green Peace thing. I'm not sure they are that derided anymore to honest. They've realised to beat the supermarkets they have to be different. Huge PR win for Greggs,

It's actually a state of mind.

Not all Quorn contains eggs - it's a bespoke mix for Greggs. But LETS be clear. The meat in Greggs sausage rolls in so highly ground - it really really isn't difficult to replace with something else.