Good point, West St is the clue!
Seriously though, if we ram something down people's throats they are less likely to be convinced. When I was 30 I gave up smoking, two years later my GF, at the time, kept telling people how she'd made me give up, what did I do? Of course, walked up to the bar...
It's odd isn't it. Over the past year I've reduced my consumption of red meat and stopped eating processed meat altogether. I have two to three meat free days a week and most of these changes are through improved awareness of the impact on the environment and the impact on health, gained from a...