The only reason I think American Express will walk away is if they are outbid but, if I were head of corporate sponsorship somewhere, I would assume the Albion's stadium naming rights are not worth the money because it will be a generation before they could shift "the Amex" from the collective...
The other thread on us not being "Albion" has me thinking about the stadium name...
St James Park will always be St James Park in my head... the Etihad is still Maine Road to me and that isn't even the same place.
But... even if naming rights go to someone else, our ground will always be the...