I agree with you but one of the things about Johnson that appeals to many people is how he comes across as upbeat, optimistic and has a sense of humour. These are all desirable qualities sadly lacking in his peers, and therefore because he is positive and different his appeal will endure.
That...
He apes Thatcher yet seeks to destroy the Single Market she helped to create. He tells us the NHS should be properly funded whilst supporting tax cuts. And all the while a British woman languishes in an Iranian jail because he couldn't take 10 minutes to read his case notes.