Everyone will have a different idea of 'best'.
Best for: singing, older people, young kids, view, not getting wet ?
Theatre-style 'best' seat allocation needs more variables for football.
So there is still the danger of going back 2 or 3 seasons when they were allocating tickets numerically to the early applicants.
So the first on the list gets seat A1 - right by by the corner flag!
Actually this practice was pretty obvious at Watford for the cup tie, where all the regular away...