I think you're a bit out of date here. People don't read newspapers in the same way that they used to, according to an Ofcom survey, only 29% of the population get their news from newspapers ... and The Sun is just one part of that, It's not even the most widely-read newspaper in the UK any...
It's not the media, it's The Sun who ran it
Other coverage is now focusing on his response and, from what I've seen, is broadly sympathetic to him (although I haven't seen the Mail's yet)