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Very true. Growing up in the 70's I recall huges amounts of litter and dog ****, then The Keep Britain Tidy campaigns, and by-laws against the dog owners, made a huge difference. A minority carried on regardless, but most people changed their behaviour.

You mention McDonalds. In recent bike rides in the Brighton area such at the seafront Hove to Shoreham and also Dyke Road Avenue, I noticed that the gutters have endless littered McDonalds fries cups and and drinks cups. The red 'M' standing out. No doubt lobbed out of cars by scum when...