They've tracked ST usage and shown it on the website for a few seasons now. They need to do this to keep track on the number of child seat upgrades etc.
Thats the long and short of it. You might get lucky with Burnley, Stoke, Hudds away and whatever happens in the FA cup but apart from them chances are slim.
Next season might be better though as we're either going to be back in the Championship (Rotherham away anyone?) or the novelty might be...