I think if anything it's helped the launch. A teaser if you will...and it's good market research. Now they know to dye the sleeves before this afternoon.
They gave him the shirt with the intention of wearing it for sure. It's viral marketing isn't it? They probably even paid him. I didn't look at those gig photos really but if it's in Australia as I understand then 100% marketing campaign.
It does ask the question though...what if this isn't...