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Well, quite. But when they've lost those and "replaced" them with Chinese and Dutch football, you can see why their subscriber numbers are starting to go on the fritz. Under the current deal, it now costs them £11m to show each PL match. Rising costs and dwindling subscribers. Not a good combo...

Sky have priced my local pub out of a subscription, and they've priced me out of it as well. Its a great product with excellent coverage, but I just can't justify £900+ a year on it now, its gotten ridiculous. I do miss the convenience of flicking on the channel and watching their coverage...but...

Yes, but Sky are not selling to the many billions of Chinese with a few bob in their pocket - they've bought the rights to the Chinese Super League for the next 3 years, and are selling that to a UK market. How many new UK subscriptions do they expect to pick up off the back of showing...

Really ? I couldn't give a flying fvck at a rolling donut about the Chinese Super League. Similarly the MLS and Eredivisie, which Sky have been flogging like a dead horse. Seriously, who cares about that ? They're going to have to do a LOT better than that to tempt me back. They don't have...