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I bet the sales people at my last media company had to deal with ad buyers who didn't know what they were doing. Most ad agencies employ buyers who look very much beyond the numbers - it wasn't enough to show ad impressions, we had to show where they were from, size of company etc

About one in ten of Amazon mails are about stuff I've looked at. Most of them are going to be things I'm never going to be interested in at all. And the ones about the stuff I've looked at or bought are weird. I get emails about Thomas the Tank Engine because I've bought Thomas items in the...

Well, that's the theory. In reality, retailers haven't much of a clue. Which is why Facebook keeps serving me ads for steak deals (despite my being a vegetarian for 38 years), dating agencies (despite my being with a partner for 16 years) and cars/motor insurance (despite my being a non-driver)...