The truth is whoever thought this one through didn't and now they have an empty bar costing money to staff taking next to nothing in the till. Whoever thought families would pay £250 EACH to go in there per season should never be allowed any decision making process again at the club.
Instead of making it a members bar , charge a fee say £20 to go in and make it consumable so basically you have 5 pints at least before and after and if you want more you pay on top and if you drink less or eat less than £20 tough luck.
It was pitched at the wrong people , kids don't spend money neither do the parents much. It should have been marketed as a drinkers place, and people prepared to spend a quid or twenty on alcohol not a quid on a lemonade