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Indeed, and agreed. One of my current businesses is in the digital customer experience space, trying to value this is the biggest finger in the air guess work you could ever imagine. Great business though. (Modesty has never come easily for me!)

Every business is purchased for different reasons and it's therefore not wise to say if one sold for X another is worth Y. There can be huge assets in a business, such as property, land, IP, or it can be bought for a strategic reason which inflates its value. Either way it's safe to say craft...