I wouldn't knock it, it sounds a daft idea, but it would be targeting the game playing generation and its USP is interaction rather than just skipping through photo's as what all these dating apps seem to do. Not forgetting the fact that the Apprentice will be one big advert for it rather than...
There have been some worthy contestants who have gone on to good things over the years so they’re not all duds. Saying that, listening to the contestants in this series they do seem a bunch of Muppets.