Oh I realise that - although your posts were interesting as I didn't realise quite how deceptive the 'investment' aspect was - I'd always sort of assumed it was just the prize money for the show given the label of being Lord Sugar's money, although I realise now that that would create...
So all of that and the business pitch he chooses after weeks of intense trials is a plumber. A plumber with 3 engineers. Wow. It was also noticeable that Josef wasn't even pitching his idea any more at all - the whole point of his company was that he was franchising plumbers, this was not...