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To be honest, while it may be correct based on some of our performances last year, I really don't think that is a very good alternative suggestion. Can't see how that would encourage anyone other than insomniacs.

How about ; Brighton & Hove Albion That says it all for me. If that doesn't stir your emotions, then keep walking.

Gotcha. I took the "10 yrs + on NSC" as a reference to age rather than the type of fan, and background. With you now. So this is us trying to appeal to a wider demographic, to people with more money, and less commitment to our club. Offering a hashtag that they can use themselves and...

LOL. On that .... my wife does that a LOT. Rather than hashtag, she will say confused, knackered, etc and a .com All very innocent, but she actually got BANNED from Facebook because when she did that for "excited", it created a link to a website that is not appropriate, so she was banned for...

So you are saying the hashtags are aimed at us oldies? I responded to you saying that is wasn't aimed at us. #confused

And that is the cringeworthy element of this because it's a bunch of out of touch, suited executives in their 40s and 50s signing up to it because "it will engage the younger generation" or some such crap. Honestly, if any young fans notice it, and if they do, feel anything other than the sort...

Because it's just more corporate nonsense pervading the modern game. We've probably PAID a marketing company to dream up shit like that.