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We live in a world of proliferating and meaningless choices (see energy supply, for instance) which claims at the more fundamental level that 'There is no Alternative' (i.e. there is no choice). So, I want political choice (being a democrat and all that) but not an ever-growing list of choices...

This is all part of the ideology of choice, which involves the rational-calculating individual embracing this ideology and giving themselves a pat on the back for making the best choice, and reassessing that choice at regular intervals. It's a supply of gas and/or electricity. That is all. Why...