I don't. We now separate recycling from landfill. Works well in B/Hill. People need to think a bit more about what they throw away or, more imporantly, how much they buy in the first place.
Why would someone get excited just because you're paying for 40 mins instead of 30?
Mikeyjh is right, the goal posts have been moved but they are still there. People on here will be whinging when they get a ticket at 41 minutes.