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On an evening that the BBC is currently showing Children in need, an association with a corporation or a company goes hand in hand with todays society. The charities that benefit know all too well about this being the case. The more exposure a charity can get at the expense of an organisation...

An advert that not only depicts an actual event in history but benefits soldiers families present and past ( all profits from the chocolate bar go to the Royal British Legion ) gets my support. It's an association to assist rather than an exploitation of a period of our history.