This is exactly the point, I think.
A sentimental ad for a new Argos catalogue which featured a family being separated after arriving entering a concentration camp set to a slow, acoustic guitar version of Can't Smile Without You by Barry Manilow would no doubt trigger an emotional reaction in...
Never mind that: it's a total, shameless, almost frame by frame rip-off of Paul McCartney's 1983 video for Pipes Of Peace: also a pre-Christmas release which had the same sentiment and a far better soundtrack. Oh and one might say a rather higher minded aim than merely seeking to increase sales...