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I don't disagree at all. My only gripe (and it IS a really minor gripe in the bigger scheme of things) is that the club could meet has half-way with the catering prices; make us feel we ARE a bit special and that they are trying to 'help us help them' by making it more attractive to come early...

It's not a question of 'getting a grip'. Football is no longer about just going to the match. We are more than just fans now, we are customers as well; or to put it more bluntly in modern jargon - units to be monetised. Getting the price right of the add-ons (catering, replica shirts, etc) is a...