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I'm hoping that it's just the way the flash has bounced off the sponsor panel making it seem much brighter. Until I see it in person on a general release version it's difficult to be certain.

Think it wouldn't look nearly as bad if the white on the sponsor panel was the same shade as the stripes. At the moment there is such a contrast it looks like the sponsor panel is designed to be peeled off.

That is exactly the point I think. My teenage daughter who's really not into to football at all has now decided that she wants a Brighton shirt, and to spend some more money and time in the shop, purely because we are now supplied by Nike, and Nike are cool.

It is the sponsors logo on the home shirt that's really stopping me ordering one. Do like the red and black away one though, and 3 kids all want the away goalie shirt. Just a real shame about the home sponsors logo looking like it's meant to peeled off.