How does anything grow ? It grows if people are interested.
You could advertise the Nordic Tractor-Pull Championships on every commercial break of Britans Got Talent, doesn't mean people are suddenly going to start rocking up to it in their droves.
I don't. But it does often tend to smuggle its way into the mainstream sports pages which usually carry proper football reports. I'm not sure this niche, minority sport really justifies the column inches or coverage when only 316 people in the country actually bother going to watch regularly...
I've no objection whatsoever to womens football. If they enjoy it let them get on with it. No harm done.
I'm just not in the slightest bit interested in hearing about it.