Which is why I record any films I may want to see and watch them another time when I can skip the adds. Corporate greed has ruined tv here and in the States, it can take up to 50mins to watch a 30 min show here because there's so many add breaks and then there's programme sponsorship which also...
Not during but between overs and with every other sport, it so bloody annoying. I watch a lot of UKTV, History & National Geographic because almost anything else is just American crap and neither they or the Aussies can do comedy quiet like the British.