Totally agree and it should be utilised as thus. However, the 'dark' side of Social Media also allows for exploitation providing a stage for an unwanted voice to be heard. I suppose it can be quantified as a paradox - the more you use it, the more open you become and susceptible to 'abuse' (as...
One of the problems with football today is Social Media. In the old days (c1976 and onwards), we would turn up at the ground and pay to get in. The information about fixtures was either in the match day programme, the Argus or the fixture list card you got at the beginning of the season...