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Hmmm, yes, that would seem to diminish their credibility somewhat, I'd agree!

"Oooo", I thought, "he's clearly exaggerating, but I wonder what the demographics of NME these days are?". Turns out it's ~66% male (no real surprise there) and >90% aged 15-34.... http://www.mediauk.com/magazines/36168/nme/readership-figures