One shrewd stunt he has pulled as a businessman is in his approach to brand management. He has bought up plenty of sports and fashion brand name rights from liquidators to use as in-store labels for Sports Direct, essentially sticking a label on some pretty basic goods.
Is his approach to...
A quality piece for the Mirror, I thought.
http://www.mirror.co.uk/sport/football/news/meeting-newcastle-owner-mike-ashley-2279332
Doesn't really tell you anything new if you are a Newcastle fan, but for the rest of us who can be a little more objective, it is an interesting insight into a...