Oh come on. Pop music. 3 minute classics, late key changes and choruses you can't get out of your head. I'm not disputing their popularity - just that they don't do pop songs. Wel...Another Brick In the Wall pt2 excepted.
Knowing HKFC, I suspect it's deadly serious. Nick Heyward is a fantastic song-writer. And of a similar type of song and era was Roddy Frame/Aztec Camera with 'Oblivious'. One of my favourite ever pop songs.