So the answer is to have a catering system that achieves lower sales volumes and masses of folk who are turning down opportunities to buy what they actually want, when a rival venue, just five minutes walk from the stadium, is delivering high quality beer, food and service?
How is this helping?
My experience today was excellent, although my requirements were simple.
Pre-match pint of Harvey's in Dick's Bar;
Post-match Bovril in the LWS Concourse;
Post-match chicken, ham and leek pie in Dick's Bar;
All promptly served, by friendly staff who knew what they were doing.
Pie tasty...