We do this here in the U/K however no doubt global sponsorship will do this different ? That is why are BRITISH. http://www.youtube.com/watch?v=PVFZOsDlQsA
Althought not in London,here in Leek it was the 'only show in town' and why ? Scenes like this. http://www.northstandchat.com/showthread.php?283586-Were-the-Olympics-worth-£9-billion