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The club will then tap all sources of income more, including us, to acquire and retain better players, to make survival more likely. I haven't checked but I assume Swansea, Southampton, Norwich .... all raised prices significantly in their first PL season.

Add 30%+ for the PL.

You've uncovered the source of our losses. Ipswich syphoning off our takings.

True. I estimate 3% plus a further increment in the clawback of the travel subsidy. Not sure what that totals as a %age on say a £450 current s/t cost. I still think fair enough, for a magnificent stadium, good football at times, and to help TB on the operations side.