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PS, I know you are not an idiot. Or a fool. Just never call me Palace again! I'm off for a shower.

Are you an idiot masquerading as a fool, or did the modern world of business pass you by? Take a look at our marketing efforts. They are all about driving revenue with our present fan base. However, that will only ever deliver a fixed revenue and that is not something you can borrow against...

It's called advertising a product. Surprisingly, history proves that it works. I'm not sure how the idea of advertising your product makes you tinpot. Perhaps I can be enlightened? As for the arrogance of stating "we don't have to", of course we do. I would say it is the responsibility of the...