Absolutely not.
But the picture of the behaviour that they are engaging in seems to be that of deliberate shocks given for commercial considerations without regards to the consequences to the people involved.
After previous episodes that they have engaged in, you would have thought that a...
If this were an isolated incident and they had little experience of carrying out such a prank, then I would agree.
However neither is the case, and if you look at the article that I linked earlier, you will see that they have got into serious trouble over previous incidents.