Haven't heard that 12k figure since the Dick Knight era. Budgets would have been long sinced revised - the 12,000th season ticket was sold long before the Amex building work was complete.
Our startup costs are going to be HUGE.
19,000 x 500 = £9.5 million
The staff recruitment and training process will have cost us a small fortune, think of all the tweaks that have been made to resolve small problems, the additional building works, the fees to suppliers and partners e.g...