Its a super sign of ambition though. While there's a waiting list for season tickets, why not satisfy the demand? and the increased pressure not to be playing in a half empty ground can only mean better signings and an even more attractive overall product will only benefit us, the fans.
Could explain the 'North Stand Lower' signs that have sprung up fairly recently. Good news!
Would be nice if they included transport provisions for 35,000 while they're at it. We still seem stuck at around the 22K mark.