Quite correct, a customer service study I read states that if you have a bad experience you will tell between 7 and 10 people, but a good one and you will only tell 3 to 5.
Don't care about feeling connected, I'm not the type to need to feel loved by anything or anyone apart from my wife, kids and grand kids.
But I don't like to feel like I'm being milked either.
If they bring back chips I'll forgive them anything.