My point being they do not have to. It's not difficult to impliment a 2 re-prints per season and then you pay £10 policy. This will allow genuine mistakes to be resolved and hit serial abusers in the pocket.
My father is on his third smart card this season because the club squeezed some more seats in, then had to rework them due to an access f*** up. Maybe my father can charge the club £30 for the constant renumbering of his card?
This is more of an excuse than a genuine reason. If this is the case weed these types out, it cannot be too difficult to figure out who the serial abusers are and not allow them a cheap re-print.