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I have to disagree. This thread is full of stories from folk who WANT to spend money that will benefit the Club, but - for a variety of reasons - find that they can't get what they want, or experience poor service, or perceive the value for money to be poor. ANY customer-focused business needs...

I'm told (by a reliable source) that the previous deal for stewards has been radically down-graded, following a review by the new Chief Executive of ways to cut spending.

My guess is that the elasticity is such that a 10 per cent increase in price will lead to something like a 4 per cent drop in sales. In other words ... if 1,000 pints are sold at £3.60, this will bring in £3,600. If the price goes up to £4.00 (an 11.1 per cent increase), sales will fall by...