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Does anyone actually drink Budweiser? I am trying to think of a bar which I have seen this brand for sale and I cannot think of a single place.

I have and I don't have an issue with that. But pulling on their boots god knows how many years and inches on the wasteline after they have retired to take part in a competitive game is a bit different. The Nivea ad is a bit of fun, 5 40 something ex-professionals heaving and puffing around a...

I'm certain if any company undertook a similar and crass bit of PR they would get short shrift from the public.

Don't those players have any dignity?