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27 home games at an average of say £650k is approaching £18m. With TV, advertising etc I reckon T/O will be more like £20m+ or up to 5x the Withdean T/O of £4.5m. How much to American Express pay for their sponsorship deal?

Anyone have ideas on expenditure? Wages, running costs etc?

It's £32 per head.

Yes they do pay for catering. I think a match day 3 course meal with half time pie and tea/coffee afterwards is £32/person. Not sure how many per game... If we say 20% of members that is 520 x 32 = £16,640?

Just calculated that if we have say 28 home games this season at around 18k average our match day income would be between 18 & 20 million!! That's without TV income.

1901 club get cup matches included in their ST price. So stick with 20,000 paying customers for a sellout cup game like LFC. Don't know how much Sky pay for TV coverage? Anyone know? Also I think merchandise sales will be more than 5k. The queue on the club shop for the Peterborough game was...

Ok so maybe a few less programmes but a few more beers. Can anyone think of anything else? Parking income? It seems that 750k ish for a 20k crowd is about right?

Including STH income (already received) I would estimate as follows: 20,000 gate @ average £30.00 = £600K 10,000 pies @ £3.60 = £36k 15,000 pints @ £3.60 = £54K Merchandise @ £5k? Programmes 15,000 @ £3.00 = £45k TOTAL: £740,000 per (almost) sell-out