Oh, without a doubt we're 'promotion rivals' but seems to me that a lot of our fans see it as a way more personal issue than that. The feeling, as far as I can tell, is not reciprocated.
The fact that there are so many threads that involve the word 'Southampton' is more worrying if you ask me.
If people actually bothered to read what they had to say instead of calling them arrogant at the first opportunity, OR indeed trying to insinuate that we are in any way rivals, then...
I certainly think the Southampton fans on here are badly mistreated by our embarrassing supporters who seem to think we have some kind of rivalry, so sorry about them. Please don't think they represent the majority of our support, they are an embarrassment.
However, I believe your quote above...