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Oh and my other (personal) point is that I can't stand grounds with a load of empty 'premium' seats either side of halftime, leaving early etc. Why are people obsessed with eating/drinking at games. It's less than 2 hours in total! PG

I read the first few pages of this thread then lost the will to live, so apologies if some of this has been covered. I'll give you my view as an economist (the dismal science) and then my personal view. What the club and their marketing agents are doing very effectively is called price...