Only way to ensure that in football it is called Falmer
Directors have to have community mentioned and so do the sponsors.
If the Falmer bit isn't in there as well, we'll be known to other fans as just another team with a shit stadium name
If there is any sense in this it will be
<sponsors name) Falmer community stadium.
Directors are happy with community
Fans will know it as Falmer
Sponsors happy as listed as well.