Made me LOL too.
To your wider point, I guess there is a danger of Brand playing the 'victim' card in his videos and them getting wider coverage – and therefore earning him more revenue – from being even more 'shocking' (possibly in every sense) than before. If, then, the allegations turn out...
Unless the TV companies want to find themselves in all sorts of trouble, I very much doubt that's the case. They are reporting what has been alleged and the latest developments in a fast-moving news story. That's very different to them saying he's guilty!