"How do you sell tickets to a fanbase that you've never had to talk to before?"
Not my words, but those of Nikki Doucet, CEO of the WSL. Attendances have stagnated for some WSL clubs and fallen for others. This must change.
So would the addition of loyalty points from women's matches...
Little chance of police overreaction in a fortnight. Firstly, it's Barcelona which is much bigger and has 30m tourists per year. They're used to crowds.
https://www.theguardian.com/commentisfree/2025/may/20/barcelona-summer-tourism-locals-city
Secondly, of the 10,000 tickets allocated, only...