I agree with those on here who are reminded of Nazi imagery. It is certainly not helped either by the MD’s comments about ‘strength in unity’...rather clumsy choice of words when accompanied by that new crest image.
Good luck using that as a global rebranding.
But think of the monetary benefits to the club, as their 9,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 fans all rush out and buy new home and away shirts, caps etc they will soon be able to afford a team that may be able to sustain a promotion challenge for longer than 2 months