Should fans that pay upfront have an incentive?

[Return of the Rev]

When fans pay up front for the whole season should they get a bit of a bonus first cup fixture thrown in? Or even just a friendly chucked in
Unless the standing orders payers are more lightly to renew than the lump sum merchants? Who are better for the club the lumpers or the drippers? Only one way to find out

 

[Springal]

If the club is set up for it, it would much rather have a regular income throughout the year, than a big lump just before the summer and have to rely on that.

 

[Brighton Breezy]

Don't see why. Whether they pay upfront or by direct debit the club is getting the same amount of money.

 

[Return of the Rev]

If the club is set up for it, it would much rather have a regular income throughout the year, than a big lump just before the summer and have to rely on that.

I'M sure your are right why would any business want over £10 million paid up in advance,what the hell would they do with the 200k interest

 

[Titanic]

We ALL pay upfront. What are you driveling on about?

 

[Springal]

I'M sure your are right why would any business want over £10 million paid up in advance,what the hell would they do with the 200k interest

We wouldn't have the same amount of season ticket holders, if there was no direct debt. And if you think business bank accounts generate ANY interest, you are sadly mistaken.

 

[soistes]

Clearly not. The whole point of the direct debit scheme, and one of its unusual features is that there is no penalty (interest charge) for paying monthly rather than in a lump sum. If the club then adds an incentive to the lump sum option, that effectively reintroduces a penalty for the direct debit option.
Obviously the club makes more money per STH from the lump sum/payment-up-front version (although at a time of very low interest rates, the difference is likely to be very small, but it probably makes a lot more money overall through the monthly payment options, because my guess is that there are a lot of STHs who can afford the monthly payment, but would struggle to find the up-front payment.

 

[Brighton Breezy]

Clearly not. The whole point of the direct debit scheme, and one of its unusual features is that there is no penalty (interest charge) for paying monthly rather than in a lump sum. If the club then adds an incentive to the lump sum option, that effectively reintroduces a penalty for the direct debit option.
Obviously the club makes more money per STH from the lump sum/payment-up-front version (although at a time of very low interest rates, the difference is likely to be very small, but it probably makes a lot more money overall through the monthly payment options, because my guess is that there are a lot of STHs who can afford the monthly payment, but would struggle to find the up-front payment.

Well summed up.

 

[Return of the Rev]

clearly not. The whole point of the direct debit scheme, and one of its unusual features is that there is no penalty (interest charge) for paying monthly rather than in a lump sum. If the club then adds an incentive to the lump sum option, that effectively reintroduces a penalty for the direct debit option.
Obviously the club makes more money per sth from the lump sum/payment-up-front version (although at a time of very low interest rates, the difference is likely to be very small, but it probably makes a lot more money overall through the monthly payment options, because my guess is that there are a lot of sths who can afford the monthly payment, but would struggle to find the up-front payment.

Not saying you should not have a choice,just seems paying allup front would benefit a struggling financial situation.

 

[Blue Valkyrie]

Give them 1 extra loyalty point.

 

[bluenitsuj]

Give them 1 extra loyalty point.

And 1 free pie should do it

 

[backson]

Not saying you should not have a choice,just seems paying allup front would benefit a struggling financial situation.

Only if there were cash flow issues, which there aren't (well at least we assume there aren't)

 

[Creaky]

Not saying you should not have a choice,just seems paying allup front would benefit a struggling financial situation.

Would the club get a greater benefit by some of those paying by DD deciding to pay up front or are they gaining more benefit by selling additional season tickets by advertising that these can be bought via monthly payments without any additional costs?

I suspect the latter is the case.

 

[upthealbion1970]

The incentive is match by match a season ticket saves a huge amount regardless of pay up front OR dd

 

[Giraffe]

No the club want people to go on direct debit not pay up front, so they won't be encouraging peple to do so.

Ask yourself when you last cancelled a direct debit. It's a lot less than when you decided not to fork out for something that costs £400 in one lump sum.

Direct debit income is sticky income. Season ticket holders will never fall off in large numbers whilst so many are on DD. It's a great business model to adopt.

 

[desprateseagull]

Is a s/t cheaper than combined cost of single tickets? giving more away will reduce turnover..

 

[LamieRobertson]

The club get a third up front anyway...April May June July are all paid before we get to see any footie (and August)...if lump sums are given an incentive then the simple maths means paying monthly would cost more to balance the books...be interesting to know the facts though i.e. what percentage pay monthly

 

[Vegas Seagull]

When fans pay up front for the whole season should they get a bit of a bonus first cup fixture thrown in? Or even just a friendly chucked in
Unless the standing orders payers are more lightly to renew than the lump sum merchants? Who are better for the club the lumpers or the drippers? Only one way to find out

We did, those that paid for 10 & 3 year STs at Withdean got the best 100+ seats at Falmer and can shake hands with those paying £600 a year more in 1901 in the adjacent seats.

 

[Seagull kimchi]

Absolutely yes - a free early round cup game seems reasonable.

 

[Lord Bracknell]

Is a s/t cheaper than combined cost of single tickets? giving more away will reduce turnover..

It's MASSIVELY cheaper.