"One Club. One Vision" - the over-sized words, accompanied by the Albion's current pinup boy, Jake Forster-Caskey, greets Albion fans as they approach the refitted and Nike-d up club shop at the Amex.
There has been
some light fun poked at just what the new strap line could mean, which is cropping up on many things the club currently output, as well as
some more serious discussion.
"One Club, League One Ambition" has been suggested, as supporters express growing concern at the strength of the Albion's squad after a
disappointing season opener whilst "One Club. One Manager a Season." needs no further explanation.
It's a sign of the modern footballing times that many aspects of big business have become associated with football clubs that, in the past, wouldn't have known a mission statement from a SWOT Analysis Matrix (no, neither do we).
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