Yep. It brought a lump to the throat.
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[TV] The new Sainsbury's Christmas ad
- Thread starter banjo
- Start date
Yep. It brought a lump to the throat.
Cheshire Cat
The most curious thing..
Has anyone seen the Lidl or Aldi ads? What is the German view?
The Andy Naylor Fan Club
Well-known member
An advert that not only depicts an actual event in history but benefits soldiers families present and past ( all profits from the chocolate bar go to the Royal British Legion ) gets my support. It's an association to assist rather than an exploitation of a period of our history.
Easy 10
Brain dead MUG SHEEP
Donations aside, Sainsbo's aren't doing it out of the kindness of their hearts, they're ultimately looking for a return on it, that's what advertising is for. Its what its all about. And using this event in history in order to peddle their wares just doesn't sit well with me.
Guess I'm just getting cynical in my old age.
Mellor 3 Ward 4
Well-known member
Easy 10
Brain dead MUG SHEEP
Mellor 3 Ward 4
Well-known member
I don't, I think it's a great advert, and perhaps it might teach a few kids what went on 100 years ago.
The Andy Naylor Fan Club
Well-known member
On an evening that the BBC is currently showing Children in need, an association with a corporation or a company goes hand in hand with todays society. The charities that benefit know all too well about this being the case. The more exposure a charity can get at the expense of an organisation the better, in my book.
BHAFC_Pandapops
Citation Needed
- Feb 16, 2011
- 2,844
It's an opportunity for people to explore the events in and around and after. It's a tad controversial in this case, but it's the only opportunity some people have to learn about it.
BHAFC_Pandapops
Citation Needed
- Feb 16, 2011
- 2,844
Th Guardian is usually good with equality and stuff but sometimes the journalism is just like "here's all the negatives, there are NO positives, so stop looking, because there's none there. Stop. STOP LOOKING!"
Sometimes I think if you gave the Guardian Hope, it would go all Morgan Freeman on your arse and say "Hope is just shitty pipe dreams!!"
Tooting Gull
Well-known member
- Jul 5, 2003
- 11,033
Retailers make adverts for one reason only. Please tell me you understand that bit. And it isn't to commemorate war dead.
I do think that all the supermarkets know that we the consumer have already made our minds up where we will be buying our Christmas food. It will just be a bigger shop at our normal supermarket, so as a result of this they basically try to outdo each other with their Christmas advert to keep people talking about their brand and let's face it what are we doing on this particular thread. Its just the same over here.
DumLum
Well-known member
Not for much longer. It will be the Aldi of Haywards Heath soon.
http://www.bbc.co.uk/news/uk-england-sussex-29456275
timco
Well-known member
15 000 bars of chocolate an hour to start with.... which will count towards raising sainsburys sales figures.
If you look at what the new ceo said this week around the release of their 6 months results, Sainsburys is targeting associated sales, so you come into store to get the cheap nappies you may buy baby clothes etc. So when you pop in to get the chocolate bar where the money is donated to charity you may buy something else, where it is not.
I do think though people are missing the main point of the advert, Sainsburys sell themselves as different by values, they care about the community they do a lot for charity, they have dedicated a very expensive advert to joint profile raising of a charity in association with their brand.
I think it is a very clever advert that maybe just too clever for most to understand.
Tom Hark Preston Park
Will Post For Cash
- Jul 6, 2003
- 70,161
Have to say the chocolate bar itself is pretty poor quality (yup, bought one 
)
)
Grombleton
Surrounded by <div>s
- Dec 31, 2011
- 7,356
Being an employee of Sainsbury's, that's the first i've heard of it.
I get the feeling you don't like the advert? and by association, the company?
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Nibble
New member
- Jan 3, 2007
- 19,238
I don't mind the company. I used to shop there all the time. This advert is ridiculous. Shelving stores, cutting their costs? It doesn't signal good news. Shares are down too.
Grombleton
Surrounded by <div>s
- Dec 31, 2011
- 7,356
I guess it depends on the view of good or bad news. profit is down 6% on the same period last year but that's still £375m profit which isn't too shabby. Also I'm not aware of shelving stores - they've said they are not opening as many but concentrating on opening in those areas that get a good return. The retail landscape has changed and as such they're opening 100 more Convenience stores as people want places they can make smaller shops for 'topping up' the cupboard.
Like most places in retail, it's a tough place still currently....still, they're not Tesco
