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    Sky faces paying extra £1.8bn for Premier League broadcast rights


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    Sky could be forced to pay an extra £600m annually to retain the lionís share of Premier League matches when the next rights auction launches this year, with Amazon emerging as a potential competitor for the biggest prize in UK sport broadcasting.

    Google, Apple, Facebook and Netflix are other possible rivals for Britainís most valuable sports rights, which are split between Sky and BT under the current three-year deal. The prospect of a heated auction involving deep-pocketed tech firms has led analysts to estimate that Sky might have to pay a premium of up to 45% on the near £4.2bn it paid last time. That means a further £1.8bn, or £600m annually, to keep Silicon Valley off the ball.

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